Optional ad measurement
Last updated September 17, 2026.
When measurement is on, KirbnJays sends Meta (Facebook and Instagram) a confirmation when our scheduling service confirms a new appointment. This helps us understand which ads lead to bookings.
- We share the event time, a one-way event identifier, a general booking-page address, your IP address and browser type, and an optional browser identifier or Facebook ad-click identifier.
- We do not send your name, email, phone number, service address, appointment notes, uploaded files, prices or service-plan details.
- Failed bookings, button clicks, cancellations and reschedules do not count as new appointments.
- Meta may associate the permitted information with its accounts and use it for ad measurement and optimization under Meta’s Privacy Policy.
How your choice works
Measurement is on by default for visitors identified as being in Missouri, unless you previously turned it off or your browser sends a privacy signal. For other or unknown locations, it stays off until you turn it on. Use the controls on this page to change your preference. Turning measurement off stops future measurement and clears this integration’s browser and click identifiers. It cannot recall data already sent to Meta.
We honor Global Privacy Control and Do Not Track. Booking works with measurement off, with cookies blocked, and without JavaScript for this measurement feature. Your choice does not enroll you in marketing messages.
The preference cookie lasts up to six months; the optional browser and ad-click identifiers last up to 90 days. Cookies are specific to the site hostname. We use Meta’s Conversions API on our server; this integration does not load Meta’s browser pixel or read your booking form for advertising.
Questions: jason@kirbnjayshvac.com or (636) 747-1667.